About two weeks ago I browsed through the Android developer site and found a little YouTube clip, showing how Android activation numbers are increasing quickly, in a manner never seen before:
As you can see, Android is literally booming. Now the interesting thing to know would be, why is this happening?
I don’t say that Android is the best smartphone OS out there, but you cannot deny these facts:
- Android is the most “openminded” OS
- Android’s UI is customizable, the user is not simply forced to have the phone they payed for the way the manufacturer wants them to
- Android makes it very easy to new developers entering the market and developing new stuff (multiplattform SDK, low fees, best documentations and community support)
- Manufacturers are free to use Android, which offers the customer a high variety of handsets, which means you can satisfy people’s individual needs
- There is no other cloud synchronization that is as advanced as the one Android has. (Simply log in with your Google Account and your new device is like the old one, without the need of plugging it in a computer)
- Most of the applications in the market are free and no credit card is needed in order to use the market
- With no other smartphone, you are as free as with an Android phone. (E.g. you want to send an MP3 via bluetooth, you want to attach whatever to your email, you want to add music to your phone, this list is endless…)
These are some points that can help us to see, why Android is having this great success.
In summary I’d say that the big reason why Android is successful is because of its opensource core. This core gives the user every possible freedom and the market loves this. But you also have to see that the enormous market power Google has influenced Android’s success a lot.
Based on these thoughts, we can say that the future success of software lies in the combination of opensource and a big portion of marketing. This mix brings a community to life, that really allows big innovations.